July is packed with opportunities to show up online, stay front of mind with clients, and quietly build your brand, even if you’re flat out on jobs or juggling holiday cover.

Here are quick and simple content ideas you can use in July to keep your social media ticking over without losing precious time.
1. Share Summer-Specific Advice from Your Industry
Think about the seasonal issues your clients face and offer a quick tip or fix. Example:
>>For cleaners: “3 Tips to Keep Windows Streak-Free in the Summer Sun”
>>For coaches: “How to Keep Momentum When Half Your Team’s on Holiday”
2. Connect with July Events (Like Wimbledon & School Holidays)
Use timely UK events as a friendly hook for content. Ideas:
>>“We’re booking up quickly ahead of the school hols, get in touch now!”
>>“Taking a leaf from Wimbledon – this is how (our service) helps you stay on the ball/ hit those winners”
3. Join in with National Ice Cream Month (Yes, It’s a Thing!)
Even if you don’t sell products, you can still show the human side of your business. Try:
>>A fun team poll: “Cornetto, Magnum, or 99 Flake… what’s your go-to?”
>>A quick story post of you enjoying a well-earned break in the sunshine.
4. Summer-Ready Service Checklists
People often want things sorted before heading off on holiday or hosting family. Offer a “July checklist” that positions your service as the solution. Example:
>>“Is your home guest-ready? Book in for a deep clean before the school holidays.”
>>“July Business Health Check: 3 Things to Review Before the Team Depart on Annual Leave.”
5. Staycation Support
With more people holidaying in the UK, promote services that support staycations – cleaning, pet sitting, maintenance, personal care, coaching, etc.
>>Post idea: “Holidaying at home? We’ve got your back. From [your service] to [solution], we’re here to help you relax.”
6. Behind the Scenes
People love to see who they’re working with. Share a quick snap from the van, the workshop, or a calm moment in your workday.
Tip: You don’t need a filter: just a smile, a short caption, and a little context.
7. Customer Summer Feedback or Reviews
Got a recent happy customer? Share a short quote and how you helped them just in time for summer.
Bonus: Add a seasonal twist like “Another garden ready for BBQ season!” or “More Feedback from Workshops organised before the Summer Stretch”
8. Highlight Seasonal Offers or Limited Slots
Use a sense of summer urgency. Bookings often spike before holidays or slow during them. Let people know how they can get in now, or plan ahead.
Example:
>>“Just 3 service slots left before our short summer break – book now!”
>>“Get your July (your service) booked in and benefit from a stress-free Summer.”
9. Give a Shout-Out to Another Local Business
Great for building connections and good vibes in your local area.
Example: “We just had our van cleaned by [Local Valeting Company] and they did a cracking job. Highly recommend if you’re looking to spruce things up this summer!”
10. Tease What’s Coming in the Autumn
Give your audience a little peek into your plans for later in the year. It keeps people curious and helps you stay top-of-mind, even if they’re not ready to book right now. Try:
>>“We’re planning something fresh for autumn: perfect for [seasonal challenge or goal]. Keep your eyes peeled!”
>>“Autumn always gets busy for [your service], so we’re planning ahead now. Watch this space for what’s coming soon…”
Remember: You don’t always need a big content plan. Even a quick photo, checklist, or customer quote can do wonders for staying connected. Keep it personal, stay consistent, and don’t overthink it. And if you use any of these ideas, please tag me in so I can help to spread the word!