Experience tells me that in all likelihood, you set up in business as an expert in your chosen field, with a thirst for innovation and setting better standards. However, running a business comes with many tasks and aspects in which you may not have know-how and furthermore, struggling with these can be both time consuming and frustrating.
I can help! Being a small business myself, I understand the SME mindset and I will delve deep to understand your business and how best to increase both visibility and engagement. I am keen to learn about your business journey, to help you tell your business story and to highlight your points of difference – to both existing and potential customers.
Public sector organisations often have numerous customers/ clients/ service users with varying needs and outlooks. ‘Speaking’ to all these differing people can lead to mixed messaging, and falling into the trap of either being too general or too specific. Additionally, the weight of the organisation’s brand can often lead to impersonality.
I can help! By understanding who you need to communicate with – and how that information is best received really helps to put together a robust marketing programme, where information becomes easy to find, understand and engage with. With your organisation and its people more firmly in the spotlight, users will increase their trust, and perceive better value in what you communicate.
Doing good work is costly, both in time and money, and there is always more that could be done if only resources allowed. Most charitable organisations struggle for volunteers, time or expertise – or a mixture of these and when it comes to marketing there is often a vicious circle of needing to promote/market in order to raise funds, but needing funds in order to promote/ market.
I can help! Having worked with several smaller charities without the support of an inhouse marketeer, I appreciate the volunteer dynamic and will spend time understanding what tools, resources and skills you already have available and how we can repurpose these to throw a warm spotlight on the great work you do. Alongside this, we’ll look to find cost effective ways to get your message out further with tips and advice to make marketing part of what you do rather than a ‘task’.
The days are becoming longer, the weather a little warmer and it’s the perfect time to embrace the spirit of spring by giving your marketing assets a much-needed clean-up. Just as we clear out clutter from our homes, it’s essential to declutter and refresh our marketing strategies to ensure they’re as effective and efficient as possible.
We all know that no matter what size of business you are, and what sector you operate in, establishing a robust online presence is crucial for success. And for all my CIC, charity and not-for-profit readers – this applies to you too! One indispensable tool that empowers local enterprises to shine a little brighter on the digital stage is Google My Business (GMB).
Photography by 360 South West
Website by Connectable
