For many small businesses and organisations, building a solid marketing presence can seem overwhelming, especially if you don’t have a dedicated marketing team. The good news is that marketing doesn’t have to be complicated or time-consuming. In fact, with just 20 minutes, you can take small steps that will make a big difference in building your brand, engaging your audience, and driving growth. Here are 20 easy, actionable marketing ideas that you can tackle in just 20 minutes each — no marketing team required!
1. Update Your Google Business Profile
One of the simplest ways to boost local visibility is by updating your Google Business Profile. Check that your hours, contact info, and location are correct, and upload a recent photo or post. These quick updates help your business show up more reliably in local searches.
2. Post on Social Media
Keep your followers engaged by sharing an update on social media. Whether it’s a promotion, behind-the-scenes content, or something unique about your business, a quick post can keep your audience connected and informed.
3. Send a Short Email Campaign
Stay top of mind with your customers by sending out a short email. Highlight an upcoming event, a special offer, or recent news about your business. A friendly email can remind subscribers to engage with you.
4. Respond to Online Reviews
Take time to respond to recent customer reviews on platforms like Google, Facebook, or Trustpilot. Thank happy customers and address any concerns politely. This shows that you value feedback and are committed to customer satisfaction.
5. Create a Customer Testimonial Post
Testimonials are powerful! Share a happy customer’s review on your social media to showcase real feedback and build trust. Testimonials help new clients feel confident about choosing your business.
6. Review Printed or Digital Marketing Materials
Check over your printed and digital brochures, leaflets, and posters. Ensure all information is current, relevant, and aligned with your brand message. Small updates to your materials can keep your brand image fresh and consistent.
7. Design a Simple Flyer
Create an eye-catching flyer in a tool like Canva. Flyers can promote your services, showcase special offers, or announce an event. You can share it digitally or print it for local distribution.
8. Share an Industry Article
Position yourself as an industry leader by sharing a relevant article on social media or LinkedIn. Adding a short commentary can help show that you’re knowledgeable and passionate about what you do.
9. Check Website Functionality
Take 20 minutes to test your website. Ensure that all links, forms, and buttons work properly. A seamless user experience can make the difference between a potential customer staying or leaving.
10. Write a Short Blog Post
Write a 300-word blog post on a trending topic or a common customer question. Blogging helps improve your website’s SEO and gives your audience valuable insights into your industry.
11. Create a Poll or Survey
Engage your followers by creating a quick poll or survey. It can be as simple as asking them what kind of content they enjoy or which services they’re interested in. Polls provide helpful insights and foster interaction.
12. Add a Call to Action (CTA) to Your Website
Review your website and ensure there’s a clear call to action (CTA), like “Contact Us” or “Book a Free Consultation.” Effective CTAs encourage your visitors to take the next step.
13. Set Up a Google Alert
Stay informed about your industry, business, or competitors by setting up Google Alerts. You’ll get real-time updates, helping you stay ahead of the curve and responsive to news that matters.
14. Create a ‘Thank You’ Post for Customers
Show appreciation to your loyal customers by sharing a thank-you post on social media. A little gratitude goes a long way in building customer loyalty and showing the human side of your business.
15. Update Your Email Signature
Add a link to your latest blog post, promotion, or social profiles in your email signature. This gives every email a small but valuable boost in promoting your business.
16. Share a Customer Success Story
Showcase a customer success story on your social media or website. Share how your product or service solved a problem or brought joy to a customer. Success stories build trust and highlight your impact.
17. List Your Business on a New Directory
Expand your visibility by listing your business on an online directory like Yell, Yelp, or an industry-specific site. This helps potential customers find you more easily and boosts your online presence.
18. Schedule Social Media Posts for the Week
Consistency is key to building a strong social media presence. Spend a few minutes scheduling posts for the week to keep your audience engaged without having to post daily.
19. Offer a Time-Limited Discount
Create buzz by offering a flash sale or limited-time discount on your social media or website. A time-limited offer encourages quick action and can attract new customers looking for a deal.
20. Review Competitor Websites
Take a few minutes to look at what your competitors are doing. Observing their marketing can give you ideas on design, content, and ways to improve your own strategies.
Marketing your business doesn’t have to be a time-intensive task! Pace yourself and work on small but effective marketing actions that engage your customers, improve your brand visibility, and drive growth. These quick ideas help you stay consistent without needing a full marketing team. So pick one or two ideas each week and start building a stronger presence for your business — one small step at a time!