April is Car Care Month, which makes it the perfect time to think about maintenance—not just for vehicles, but for your marketing too.
Just like a car, your marketing needs regular check-ups to make sure everything is running smoothly. Small issues left unattended can eventually lead to bigger problems, while a quick inspection now and again keeps everything performing at its best.
Here are five simple checks you can do to give your marketing presence its own MOT.
1. Check Your Facebook Bio Isn’t Failing Its MOT
One of the most common marketing oversights appears right at the top of many business pages.
A while ago, Meta changed the number of characters allowed in Facebook page biographies. Despite this, countless business pages still have bios that cut off mid-sentence or even mid-word.
Take a moment to review your Facebook page bio, check that the text displays correctly on both desktop and mobile, and ensure the description clearly explains what you do and who you help.
Think of it as tightening a loose bolt. It’s a tiny fix that instantly makes your page look more professional.
2. Update Your LinkedIn Biography
LinkedIn profiles often get written once and then forgotten about.
If you’ve changed where you work, your job title, your services, your products, or the type of clients you help, your profile should reflect that.
Make sure both your personal profile and any business page are fully filled out and up to date. An incomplete or outdated bio can give the impression that your business is no longer active.
Your LinkedIn profile should clearly answer one simple question: what do you do and how do you help people?
3. Check Your Details on Business Directories
Most businesses are good at updating their own website and their Google Business profile when contact details change.
Where things often get forgotten is business directories and listings elsewhere online.
Your business might appear in places such as online directories, industry listings, local business websites, or chamber of commerce pages.
If your phone number, website, or email address has changed over time, these listings can easily become outdated.
A quick search of your business name will usually reveal where you’re listed. Taking a few minutes to update these entries helps ensure potential customers find the right information wherever they discover your business.
4. Review Your Pinned Post on Facebook
Pinned posts are one of the most visible features on a Facebook business page.
When someone clicks on your profile, the pinned post is the very first thing they see, sitting above all of your newer content.
It’s a great feature for highlighting important information such as current offers, key services, booking details, or announcements.
However, it’s surprisingly common to see very old posts still pinned — outdated promotions, expired offers, or information that’s no longer relevant.
Even if you have fresh content below, that pinned post creates the first impression. If it’s out of date, it can make your business appear out of date too.
5. Update Your “About Us” and “Meet the Team” Pages
Your website’s About Us or Meet the Team pages often contain information that quietly becomes outdated over time.
It’s worth checking things like how long you’ve been in business, whether new team members have joined, or whether colleagues who have moved on are still listed.
Dates are particularly worth reviewing. A good way to future-proof them is to simply use the year, such as “Founded in 2000” or “In business since 2000”.
This avoids phrases like “in business for 26 years”, which quickly become inaccurate and require regular updating.
Keeping these pages current helps make sure your business story still reflects the reality of your team today.
A Quick Marketing Check-Up
Just like a vehicle MOT, a marketing check-up doesn’t have to take long. But it can highlight small issues before they become bigger problems. By reviewing your bios, directory listings, pinned posts, and website information, you can make sure your business is presenting itself clearly and professionally online. A few small adjustments now could help your marketing run more smoothly for the months ahead.
