Experience tells me that in all likelihood, you set up in business as an expert in your chosen field, with a thirst for innovation and setting better standards. However, running a business comes with many tasks and aspects in which you may not have know-how and furthermore, struggling with these can be both time consuming and frustrating.
I can help! Being a small business myself, I understand the SME mindset and I will delve deep to understand your business and how best to increase both visibility and engagement. I am keen to learn about your business journey, to help you tell your business story and to highlight your points of difference – to both existing and potential customers.
Public sector organisations often have numerous customers/ clients/ service users with varying needs and outlooks. ‘Speaking’ to all these differing people can lead to mixed messaging, and falling into the trap of either being too general or too specific. Additionally, the weight of the organisation’s brand can often lead to impersonality.
I can help! By understanding who you need to communicate with – and how that information is best received really helps to put together a robust marketing programme, where information becomes easy to find, understand and engage with. With your organisation and its people more firmly in the spotlight, users will increase their trust, and perceive better value in what you communicate.
Doing good work is costly, both in time and money, and there is always more that could be done if only resources allowed. Most charitable organisations struggle for volunteers, time or expertise – or a mixture of these and when it comes to marketing there is often a vicious circle of needing to promote/market in order to raise funds, but needing funds in order to promote/ market.
I can help! Having worked with several smaller charities without the support of an inhouse marketeer, I appreciate the volunteer dynamic and will spend time understanding what tools, resources and skills you already have available and how we can repurpose these to throw a warm spotlight on the great work you do. Alongside this, we’ll look to find cost effective ways to get your message out further with tips and advice to make marketing part of what you do rather than a ‘task’.
In today’s world, customers are craving more than just a transaction. They’re looking for meaningful, feel-good experiences: brands that connect, not just convince. Gone are
“Cocktails taste better under a palm tree” so said the waitress on holiday, helping me to justify my order of another. It’s scientifically not correct,
Photography by 360 South West
Developed by Gecho Agency
