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The Power of Storytelling in Business: Why It Matters and Top Tips to Get Started 

Storytelling has been an integral part of human culture for centuries, helping us connect, communicate, and make sense of the world. For businesses, it’s more than just a creative exercise—it’s a strategic tool that can transform the way you engage with your audience, build loyalty, and drive growth. As we celebrate National Storytelling Week, there’s […]

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20 in 20 minutes – Easy Marketing Ideas that are impactful and quick to action

For many small businesses and organisations, building a solid marketing presence can seem overwhelming, especially if you don’t have a dedicated marketing team. The good news is that marketing doesn’t have to be complicated or time-consuming. In fact, with just 20 minutes, you can take small steps that will make a big difference in building

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How Marketing Your Brand is Like Selling Ice Cream: 7 Top Tips for Small Businesses and Charities 

Marketing your brand can feel like a daunting task, especially when you’re a small business or charity managing it in-house. But what if I told you that it’s a lot like selling ice cream? By thinking of your brand as a delicious scoop of ice cream, you can add freshness to your marketing and stir

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how to fly when you zoom

How To Fly When You Zoom – tips to get the best out of online networking

It’s always been important to get the most out of networking events with other businesses and it’s often surprised me how many people just ‘turn up’ and then wonder why it was a waste of their time. A little while ago I put together a presentation for the SBA (Somerset Business Agency) as part of

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