Marketing your brand can feel like a daunting task, especially when you’re a small business or charity managing it in-house. But what if I told you that it’s a lot like selling ice cream? By thinking of your brand as a delicious scoop of ice cream, you can add freshness to your marketing and stir […]
The days are becoming longer, the weather a little warmer and it’s the perfect time to embrace the spirit of spring by giving your marketing assets a much-needed clean-up. Just as we clear out clutter from our homes, it’s essential to declutter and refresh our marketing strategies to ensure they’re as effective and efficient as possible.
Spring Clean your Marketing Assets Read More »
We all know that no matter what size of business you are, and what sector you operate in, establishing a robust online presence is crucial for success. And for all my CIC, charity and not-for-profit readers – this applies to you too! One indispensable tool that empowers local enterprises to shine a little brighter on the digital stage is Google My Business (GMB).
Elevating Local Presence: The Power of Google My Business Read More »
In this blog, we’ll delve into what word of mouth marketing is and explore some actionable steps that small businesses can take to enhance their WOMM game.
Taking the WTF out of WOMM Read More »
When it comes to small businesses, reducing marketing output during times of financial difficulty can be particularly detrimental. Here are five reasons why small businesses should not cut back on their marketing efforts in challenging economic conditions.
Don’t quieten your brand voice when the market slows Read More »
As well as regular events, marketing and PR work for retained clients, and undertaking bespoke project work, All About You offer a range of bite-sized Spotlight Services to get your business or organisation sorted and seen. Whether you are starting from scratch, or looking to refresh, the following services offer you a range of agile
All About You Spotlight Services Read More »
“Good fortune is what happens when opportunity meets with planning” So said Thomas Edison, and he knew a good few things about getting the best from the opportunities that come your way. You’ll probably appreciate that beneath the surface every cool, calm and collected events organiser is doing a fair amount of energetic paddling, but
5 Top Tips for Successful Event Planning Read More »
A recent birthday gift included a quote about the value of doing small things in a great way, rather than always striving to achieve great things. This reminded me of a number of conversations I’ve had recently with some of the SMEs I work with
Small opportunities are often the beginning of great enterprises Read More »
Remember – It’s not the voice that commands the story, it is the ear. You’ll know by now that I’m a firm believer in consistency across your marketing, and this is especially important with your brand ‘voice’. Many think it’s just a case of deciding how you are going to talk about your business: At
It’s not the voice that commands the story, it is the ear. Read More »
When was the last time you freshened up your website? My clients often come to me wanting to update the content on their sites and add more sections or pieces. It’s so important to think about how this new content will sit alongside existing information, and not upset the cohesion and balance of the overall
How ‘Hungry’ are your Website Visitors? Read More »
