Marketing your brand can feel like a daunting task, especially when you’re a small business or charity managing it in-house. But what if I told you that it’s a lot like selling ice cream? By thinking of your brand as a delicious scoop of ice cream, you can add freshness to your marketing and stir […]
The days are becoming longer, the weather a little warmer and it’s the perfect time to embrace the spirit of spring by giving your marketing assets a much-needed clean-up. Just as we clear out clutter from our homes, it’s essential to declutter and refresh our marketing strategies to ensure they’re as effective and efficient as possible.
Spring Clean your Marketing Assets Read More »
When it comes to small businesses, reducing marketing output during times of financial difficulty can be particularly detrimental. Here are five reasons why small businesses should not cut back on their marketing efforts in challenging economic conditions.
Don’t quieten your brand voice when the market slows Read More »
As well as regular events, marketing and PR work for retained clients, and undertaking bespoke project work, All About You offer a range of bite-sized Spotlight Services to get your business or organisation sorted and seen. Whether you are starting from scratch, or looking to refresh, the following services offer you a range of agile
All About You Spotlight Services Read More »
A recent birthday gift included a quote about the value of doing small things in a great way, rather than always striving to achieve great things. This reminded me of a number of conversations I’ve had recently with some of the SMEs I work with
Small opportunities are often the beginning of great enterprises Read More »
When was the last time you freshened up your website? My clients often come to me wanting to update the content on their sites and add more sections or pieces. It’s so important to think about how this new content will sit alongside existing information, and not upset the cohesion and balance of the overall
How ‘Hungry’ are your Website Visitors? Read More »
It’s always been important to get the most out of networking events with other businesses and it’s often surprised me how many people just ‘turn up’ and then wonder why it was a waste of their time. A little while ago I put together a presentation for the SBA (Somerset Business Agency) as part of
How To Fly When You Zoom – tips to get the best out of online networking Read More »
